AbbVie advises frustrated psoriasis patients to get ‘Real Clear’ in new awareness campaign
AbbVie’s newest psoriasis TV ads show numerous, exposed skin plaques on peoples’ arms, legs and chests to hit home its message. As one woman in a TV ad says, as she brushes flakes off her shoulder from neck plaques: “Enough with good enough.”
The frustration with pain, plaques and uncontrolled symptoms that result in patients covering up or hiding out rings through the currently running commercials and digital ads. The voiceover in the 30-second ad advises: “Don’t stay hiding or hurting … It’s time to get real about psoriasis, so your dermatologist can help you get clear.”
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