AbbVie is highlighting its R&D efforts in its latest corporate initiative. (Credit: AbbVie)

Ab­b­Vie com­mits to ‘mak­ing the big bets’ in new cor­po­rate cam­paign

Ab­b­Vie rolled out a new sto­ry­telling strat­e­gy on Tues­day fo­cused on re­search and de­vel­op­ment that it calls “The Case for Big Bets.” An in­tro­duc­to­ry …

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