Jason, a triathlete and CoolSculpting user, is one of several actual users featured in Allergan Aesthetics' new DTC effort.

Ab­b­Vie ex­pands use of re­al pa­tients in lat­est Al­ler­gan Aes­thet­ics DTC cam­paign

Ab­b­Vie’s Al­ler­gan Aes­thet­ics is en­list­ing re­al peo­ple for the first time in a new cam­paign for CoolSculpt­ing. Its lat­est push for the body fat-freez­ing sys­tem in­cludes TV com­mer­cials that be­gin on Mon­day, along with dig­i­tal and so­cial me­dia.

In the TV ads, peo­ple talk about hav­ing chil­dren or ag­ing and their bod­ies chang­ing. The ac­tive adults – in­clud­ing a dancer and a triath­lete – open up about “try­ing every­thing” and the de­ci­sion to try the aes­thet­ic pro­ce­dure.

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