Ab­b­Vie, Genen­tech and GSK lead new phar­ma TV brand ad­ver­tis­ing in Q3 — re­port

New phar­ma brands are tap­ping in­to old tried-and-true phar­ma ad strate­gies and in­vest­ing big in TV ad­ver­tis­ing, ac­cord­ing to the lat­est track­ing re­port from iS­pot …

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