Ab­b­Vie, Genen­tech and GSK lead new phar­ma TV brand ad­ver­tis­ing in Q3 — re­port

New phar­ma brands are tap­ping in­to old tried-and-true phar­ma ad strate­gies and in­vest­ing big in TV ad­ver­tis­ing, ac­cord­ing to the lat­est track­ing re­port from iS­pot …

Sign up to read this article for free.

Get free access to a limited number of articles, plus choose newsletters to get straight to your inbox.

SIGN UP LOG IN BECOME A PREMIUM SUBSCRIBER