AbbVie, Novo Nordisk TV ads generate most searches in first half of 2022, ad tracker finds
Most pharma TV commercials include a link at the end of the ad, offering a website link for viewers who want more information. It turns out millions of them do. So far in 2022, AbbVie, Novo Nordisk and AstraZeneca are leading the pharma pack with the most engagements garnered, according to data for the first half of 2022 from TV ad tracker EDO.
AbbVie’s Allergan Vuity eyedrops for age-related blurry vision drove the most searches among pharma TV advertising, generating 3.43 million searches after ad runs. That’s more than double the total for the next searched TV ad at No. 2, Novo Nordisk’s Ozempic, which notched 1.7 million, in EDO’s research.
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