Ab­b­Vie teams with Parkin­son’s dis­ease foun­da­tion for 'Flip­ping the Switch' ef­fort

A new so­cial me­dia cam­paign from Ab­b­Vie and a Parkin­son’s dis­ease non­prof­it wants to “flip the switch” for pa­tients and care­givers. The Ab­b­Vie Face­book and In­sta­gram ads be­gan this month, of­fer­ing in­for­ma­tion and re­sources with a link to the Davis Phin­ney Foun­da­tion web­site.

The “switch” refers to the brain’s switch box that con­trols neur­al ac­tiv­i­ty, which flips some func­tions on and some off de­pend­ing on the phys­i­cal ac­tiv­i­ty. Cell dam­age in Parkin­son’s can dis­rupt the flu­id­i­ty of the switch­ing func­tions and cause mo­tor fluc­tu­a­tions, ac­cord­ing to the web­site.

Unlock this article instantly by becoming a free subscriber.

You’ll get access to free articles each month, plus you can customize what newsletters get delivered to your inbox each week, including breaking news.

SIGN UP LOG IN BECOME A PREMIUM SUBSCRIBER