About the re­designed End­points News

We’ve up­grad­ed the End­points web ex­pe­ri­ence for the first time since our launch three years ago. It was built from scratch in­ter­nal­ly with the read­er in mind to be a clean­er and more use­able plat­form. We have some spe­cif­ic goals in mind for the de­sign, which I’ll de­scribe be­low. And for those in­ter­est­ed, I’d like to go in­to some depth be­hind the over­all process and back­end be­hind End­points News.

But first, a word of thanks to the CRO Bio­rasi for their ex­clu­sive spon­sor­ship of the re­design. End­points’ chief rev­enue of­fi­cer Mike Peck and I met the team a year ago at a con­fer­ence, where we talked about clin­i­cal out­sourc­ing and its place in drug de­vel­op­ment. Soon, we de­vel­oped a brand cam­paign tied to the End­points brand re­fresh, and over the next two weeks you’ll see the re­sults of that across the site.

I set out three ma­jor goals for the re­design. They were:

  • In­crease the con­ver­sion rate of web vis­i­tors in­to ba­sic sub­scribers
  • In­crease the av­er­age num­ber of sto­ries read per vis­it
  • 2x im­prove­ment on the de­sign, fit, and fin­ish

The first two can be ob­jec­tive­ly mea­sured. And in the 48 hours since we soft launched the site, we’ve al­ready seen im­prove­ments. Im­prov­ing the rate at which new web vis­i­tors will­ing­ly and vol­un­tar­i­ly sub­scribe to get the ba­sic End­points email prod­uct is pure or­gan­ic growth and re­mains our #1 mar­ket­ing KPI. We crossed 50,000 re­cent­ly. Three years ago, John Car­roll and I kicked things off with around 1,000 per­son­al con­tacts who were our Day One sub­scribers. And in­creas­ing the av­er­age num­ber of sto­ries read per vis­it is a crit­i­cal mea­sure of the dis­cov­er­abil­i­ty of our news con­tent. We were av­er­ag­ing around 1.2 sto­ries per vis­i­tor. We ex­pect to triple that num­ber with this new de­sign.

The last goal — a 2x im­prove­ment in the de­sign — is a sub­jec­tive one. And to do it jus­tice re­quires a look that reach­es back to well be­fore the ori­gins of End­points News. I’ll do that be­low for the read­ers who are in­ter­est­ed.

For the rest, just know the de­sign was cre­at­ed with you, the read­er, in mind. End­points’ tech/de­sign team is deeply com­mit­ted to in­creas­ing the use­abil­i­ty of the web­site. And that goes dou­ble for our pre­mi­um sub­scribers (check out the new read­er pro­file fea­ture for a glimpse).

If you de­pend on End­points, but haven’t up­grad­ed to a pre­mi­um sub­scrip­tion — now is the time. Our En­ter­prise plan of­fer is a trans­par­ent, un­lim­it­ed seat-li­cense for com­pa­nies for a flat $1,000/year re­gard­less of head­count. And the In­sid­er plan is $200/year for in­di­vid­u­als. You can see all the ben­e­fits here.

Once again, thanks to Bio­rasi for their ex­clu­sive spon­sor­ship of End­points News dur­ing the #BIO2019 con­ven­tion. You’ll see their brand place­ments across the new plat­forms for the next two weeks, with a we­bi­nar launch­ing lat­er in the year. I en­cour­age you to check out their new web­site as well.

We hope you en­joy the new End­points ex­pe­ri­ence.


About the process and de­sign

John Car­roll de­scribed the ear­li­est days of End­points News re­cent­ly. It was a ful­ly boot­strapped ven­ture with four vir­tu­al em­ploy­ees.

Ty­pog­ra­phy com­par­i­son. Top: old ver­sion (Eq­ui­ty) / Bot­tom: new (Ivar Text)

Click on the im­age to see the full-sized ver­sion

Long­time read­ers know that John and I were at a pre­vi­ous com­pa­ny. And when we found­ed End­points, we knew it was go­ing to be a ful­ly boot­strapped ven­ture. We had a well-known ed­i­tor. And with tools like Word­Press, start­ing a me­dia com­pa­ny to­day is so easy, any­one can do it.

But there was no bud­get for a de­sign­er. So the task fell be­tween our CTO Ig­or Yavych and my­self. Frankly, we’re no de­sign­ers.

Com­par­i­son of the old End­ponts News home­page with the June 2019 up­grade

Click on the im­age to see the full-sized ver­sion

Last year, thanks to the suc­cess of our paid sub­scrip­tion cam­paigns, we were able to start build­ing out our team. We brought on board Valentin Manov as our cre­ative di­rec­tor, and the new fit and fin­ish you see to­day are his con­tri­bu­tions.

It was vi­tal­ly im­por­tant to me that once we had a de­sign bud­get, we would make “good de­sign” an in­ter­nal ca­pa­bil­i­ty — not some­thing we’d out­source. When de­sign­ers have ac­cess to the on­line news­room, they get to see what’s im­por­tant to ed­i­tors and that in turn shapes their read­er-fac­ing work. We did not want to go to an out­side agency and ask for pitch­es on what they thought our news ex­pe­ri­ence ought to be.

Back in March, I flew to Sofia, Bul­gar­ia to meet up with Valentin and Ig­or and fi­nal­ize the ba­sic out­lines of the de­sign you see to­day. We named this re­lease “Rakia,” which is the most pop­u­lar brandy in the Balka­ns.

We’re ea­ger to know what you think about the de­sign.

PS: In or­der to em­brace the newest tech­nolo­gies that are com­ing, we had to end sup­port of some very old web browsers. Old­er ver­sions of In­ter­net Ex­plor­er are no longer sup­port­ed: If you’re on a PC, Mi­crosoft’s Edge brows­er is ex­cel­lent. Ig­or rec­om­mends the Opera Brows­er. My rec­om­men­da­tion? The lat­est ver­sion of Chrome will al­ways do.

Regeneron CEO Leonard Schleifer speaks at a meeting with President Donald Trump, members of the Coronavirus Task Force, and pharmaceutical executives in the Cabinet Room of the White House (AP Photo/Andrew Harnik)

OWS shifts spot­light to drugs to fight Covid-19, hand­ing Re­gen­eron $450M to be­gin large scale man­u­fac­tur­ing in the US

The US government is on a spending spree. And after committing billions to vaccines defense operations are now doling out more of the big bucks through Operation Warp Speed to back a rapid flip of a drug into the market to stop Covid-19 from ravaging patients — possibly inside of 2 months.

The beneficiary this morning is Regeneron, the big biotech engaged in a frenzied race to develop an antibody cocktail called REGN-COV2 that just started a late-stage program to prove its worth in fighting the virus. BARDA and the Department of Defense are awarding Regeneron a $450 million contract to cover bulk delivery of the cocktail starting as early as late summer, with money added for fill/finish and storage activities.

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Donald and Melania Trump watch the smoke of fireworks from the South Lawn of the White House on July 4, 2020 (via Getty)

Which drug de­vel­op­ers of­fer Trump a quick, game-chang­ing ‘so­lu­tion’ as the pan­dem­ic roars back? Eli Lil­ly and Ab­Cellera look to break out of the pack

We are unleashing our nation’s scientific brilliance and will likely have a therapeutic and/or vaccine solution long before the end of the year.

— Donald Trump, July 4

Next week administration officials plan to promote a new study they say shows promising results on therapeutics, the officials said. They wouldn’t describe the study in any further detail because, they said, its disclosure would be “market-moving.”

— NBC News, July 3

Something’s cooking. And it’s not just July 4 leftovers involving stale buns and uneaten hot dogs.

Over the long weekend observers picked up signs that the focus in the Trump administration may swiftly shift from the bright spotlight on vaccines being promised this fall, around the time of the election, to include drugs that could possibly keep patients out of the hospital and take the political sting out of the soaring Covid-19 numbers causing embarrassment in states that swiftly reopened — as Trump cheered along.

So far, Gilead has been the chief beneficiary of the drive on drugs, swiftly offering enough early data to get remdesivir an emergency authorization and into the hands of the US government. But their drug, while helpful in cutting stays, is known for a limited, modest effect. And that won’t tamp down on the hurricane of criticism that’s been tearing at the White House, and buffeting the president’s most stalwart core defenders as the economy suffers.

We’ve had positive early-stage vaccine data, most recently from Pfizer and BioNTech, playing catchup on an mRNA race led by Moderna — where every little sign of potential trouble is magnified into a lethal threat, just as every advance excites a frenzy of support. But that race still has months to play out, with more Phase I data due ahead of the mid-stage numbers looming ahead. A vaccine may not be available in large enough quantities until well into 2021, which is still wildly ambitious.

So what about a drug solution?

Trump’s initial support for a panacea focused on hydroxychloroquine. But that fizzled in the face of data underscoring its ineffectiveness — killing trials that aren’t likely to be restarted because of a recent population-based study offering some support. And there are a number of existing drugs being repurposed to see how they help hospitalized patients.

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Noubar Afeyan, Flagship CEO and Tessera chairman (Victor Boyko/Getty Images)

Flag­ship ex­ecs take a les­son from na­ture to mas­ter ‘gene writ­ing,’ launch­ing a star-stud­ded biotech with big am­bi­tions to cure dis­ease

Flagship Pioneering has opened up its deep pockets to fund a biotech upstart out to revolutionize the whole gene therapy/gene editing field — before gene editing has even made it to the market. And they’ve surrounded themselves with some marquee scientists and execs who have crowded around to help shepherd the technology ahead.

The lead player here is Flagship general partner Geoff von Maltzahn, an MIT-trained synthetic biologist who set out in 2018 to do CRISPR — a widely used gene editing tool — and other rival technologies one or two better. Von Maltzahn has been working with Sana co-founder Jake Rubens, another synthetic biology player out of MIT who he describes as his “superstar,” who’s taken the CSO role.

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Covid-19 roundup: Squab­bles with gov­ern­ment de­lay Mod­er­na’s PhI­II — re­ports; No­vavax se­cures largest Warp Speed deal yet: $1.6B

A much-anticipated Phase III trial for Moderna’s Covid-19 vaccine is being held up as the company delayed submitting trial protocols and sparred with government scientists on how to run the study and even what the benchmark for success should be, Reuters reported.

Moderna, the first US company to put their vaccine into human testing, was supposed to enter a 30,000-person study this month in partnership with the NIH to determine whether it can prevent infection. STAT reported last week that the trial was facing delays over the protocol, but that a July start was still possible. Neither the NIH nor Moderna ever disclosed a specific date the trial should start, but Reuters reported that the agency had hoped to begin on July 10.

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Boehringer In­gel­heim ties the knot with Num­ab on new an­ti­bod­ies; Ca­balet­ta inks pact with Ar­ti­san

→ Switzerland’s Numab Therapeutics has added Boehringer Ingelheim to its roster of collaborators. And they will start with two projects aiming at developing new drugs for difficult-to-treat lung and gastrointestinal cancers and patients with geographic atrophy. “Numab’s technology platform fits well with our internal antibody discovery and engineering capabilities and will enhance our efforts to deliver transformative antibody-based therapeutics to patients,” said Paige Mahaney, an SVP at Boehringer Ingelheim.

David Hallal

AlloVir tests how much an an­tivi­ral biotech can reap in a pan­dem­ic stock mar­ket

The pandemic stock market has proven fruitful for virtually any type of biotech. Now a 7-year-old cell therapy startup will see how much it can yield for a company that specializes in fighting viruses.

AlloVir, a company that until 2019 largely lived off grant money, has filed for a $100 million IPO to back its line of off-the-shelf, virus-fighting T cells. Although in normal circumstances, $100 million could be a solid return for a biotech that got its first major round of funding only last year, we’ll have to wait to see how much the company ultimately earns. As Covid-19 has sent investor money scurrying to almost anyone in drug development, every single biotech to go public this year has prized above their midpoint or upsized their offering, according to Renaissance Capital, sometimes dramatically so.

Take­da’s post-merg­er deals con­tin­ue as OTC sub­sidiary is pre­pared for sale

Takeda has been burdened under mountains of debt since acquiring Shire for $62 billion 18 months ago, but one of the company’s biggest moves yet to relieve the stress could be on the horizon.

The Japanese pharma is preparing a bidding war for its $3.7 billion over-the-counter subsidiary, a sale that would dwarf previous spinoffs. Any transaction would be the latest in what’s been a long string of sell-offs, as Takeda marches unflinchingly toward its ultimate goal of shedding $10 billion in assets.

In­vestors give ail­ing Unum a lease on life and a whole new suite of ex­per­i­men­tal can­cer drugs

Investors, it seems, are willing to give Unum Therapeutics one last shot — or at least one last shot to a company of that name.

The ailing cancer biotech, beset by a series of clinical holds and multiple failed lead programs, announced today that they’ve acquired Kiq LLC and that investors are putting in $104 million to advance Kiq’s pipeline of kinase inhibitors. Unum shareholders will now own only 16.2% of the company and CEO Chuck Wilson indicated that the cell therapies the biotech has worked on since its founding may be on their way out, saying Unum will “explore strategic options” for those products.

RA Cap­i­tal dou­bles down on Sid­dhartha Mukher­jee's vi­sion for a new cell en­gi­neer­ing ap­proach, lead­ing Vor's $110M Se­ries B

Vor Biopharma is muscling up.

CEO Robert Ang, who was reluctant to divulge the headcount when discussing his move from Neon Therapeutics to Vor last August, readily offered that the team has grown from 6 to 50 in less than a year. The biotech is moving to a larger office on Cambridge Parkway Drive in weeks, giving it more space to complete the IND-enabling work and manufacturing scale-up — conducted by a CDMO partner — in preparation for clinical trials planned for the first half of 2021.