Aca­dia teams with sto­ry­telling gi­ant Sto­ryCorps to record Parkin­son’s sto­ries — and erase stig­ma

Aca­dia Phar­ma­ceu­ti­cals is putting the pow­er of sto­ry­telling to work for Parkin­son’s dis­ease. While sto­ry­telling in gen­er­al is of­ten used in phar­ma mar­ket­ing to help ex­plain the re­al­i­ties of health con­di­tions, Aca­dia is team­ing up with the sto­ry­telling pow­er­house Sto­ryCorps for the new cam­paign.

Called “Yours, Tru­ly,” the work cen­ters on pairs of peo­ple in poignant con­ver­sa­tions re­lay­ing the sto­ries of their own or their loved ones’ Parkin­son’s ex­pe­ri­ence.

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