October 27, 2023 01:13 PM EDTUpdated 01:36 PM
Deals
Pharma
Marketing

Ac­cen­ture boosts life sci­ences mar­ket­ing in $245M deal for No­vo Nordisk's obe­si­ty ad agency Con­cen­tri­cLife

Beth Snyder Bulik

Senior Editor

Ac­cen­ture Song is tak­ing big steps in­to life sci­ences mar­ket­ing with the ac­qui­si­tion of Con­cen­tri­cLife, mov­ing fur­ther in­to cre­ative ad­ver­tis­ing ser­vices …

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