Acorda Therapeutics' latest campaign for Inbrija, a rescue med for Parkinson's, features patient-actors enjoying their hobbies. (Credit: Acorda Therapeutics)

May 17, 2023 03:23 PM EDT

Marketing

Acorda TV streaming ad for Parkinson’s drug resonates with viewers

Beth Snyder Bulik

Senior Editor

Acorda Therapeutics executives were thinking about doing a broadcast TV commercial for its Parkinson’s drug Inbrija last year. However, as its VP of digital strategies …

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Acorda TV streaming ad for Parkinson’s drug resonates with viewers

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Acorda TV streaming ad for Parkinson’s drug resonates with viewers

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