Acorda Therapeutics' latest campaign for Inbrija, a rescue med for Parkinson's, features patient-actors enjoying their hobbies. (Credit: Acorda Therapeutics)

May 17, 2023 03:23 PM EDT

Marketing

Acorda TV streaming ad for Parkinson’s drug resonates with viewers

Beth Snyder Bulik

Senior Editor

Acorda Therapeutics executives were thinking about doing a broadcast TV commercial for its Parkinson’s drug Inbrija last year. However, as its VP of digital strategies …

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Acorda TV streaming ad for Parkinson’s drug resonates with viewers

Beth Snyder Bulik

Senior Editor

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VP, Clinical Development / CMO / CDO‬ ‭ (Stealth Portfolio Company)

Autonomy Bio Inc.

San Francisco, CA 94107, USA

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Acor­da TV stream­ing ad for Parkin­son’s drug res­onates with view­ers

Senior Editor

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Autonomy Bio Inc.

San Francisco, CA 94107, USA

Acorda TV streaming ad for Parkinson’s drug resonates with viewers