Ad­vo­ca­cy group ac­cus­es No­vo Nordisk of vi­o­lat­ing FDA's 'fair bal­ance' ad­ver­tis­ing rules

A non­prof­it ad­vo­ca­cy group has filed a com­plaint with the FDA ac­cus­ing No­vo Nordisk of lin­ing up pro­mo­tion­al ma­te­r­i­al for its weight loss drug We­govy that mas­quer­ad­ed as a CBS news seg­ment.

The com­plaint filed by the Physi­cians Com­mit­tee for Re­spon­si­ble Med­i­cine on Thurs­day takes is­sue with a 13-minute seg­ment of a 60 Min­utes episode that aired on Jan. 1, fea­tur­ing two Boston-area doc­tors who’ve con­sult­ed for No­vo Nordisk.

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