Aim cam­era for more in­fo? QR codes' pop­u­lar­i­ty por­tends po­ten­tial phar­ma pro­mos

Quick re­sponse or QR codes are hav­ing a mo­ment. Restau­rant menus, scan-and-pay re­tail shop­ping, ho­tel check-ins and even vac­ci­na­tion sta­tus QR codes are spurring a resur­gence in the once-de­rid­ed tech­nol­o­gy.

For phar­ma, the resur­gence of QR codes is al­so fu­el­ing mar­ket­ing op­por­tu­ni­ties. QR codes on ma­te­ri­als in doc­tor’s wait­ing rooms can be point­ed at to watch videos, get more in­for­ma­tion about a treat­ment or fol­low a brand on so­cial me­dia.

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