Aim camera for more info? QR codes' popularity portends potential pharma promos
Quick response or QR codes are having a moment. Restaurant menus, scan-and-pay retail shopping, hotel check-ins and even vaccination status QR codes are spurring a resurgence in the once-derided technology.
For pharma, the resurgence of QR codes is also fueling marketing opportunities. QR codes on materials in doctor’s waiting rooms can be pointed at to watch videos, get more information about a treatment or follow a brand on social media.
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