All for one: Sanofi un­veils mod­ern new cor­po­rate brand — and bids adieu to Pas­teur and Gen­zyme names

Sanofi is rais­ing its um­brel­la — its um­brel­la brand, that is.

The French phar­ma to­day de­buts a new cor­po­rate brand, lo­go and pur­pose ty­ing the com­pa­ny to­geth­er un­der a sin­gle iden­ti­ty. While the move leaves the well-known Pas­teur and Gen­zyme names be­hind, the unit­ed Sanofi brand is the vi­su­al sym­bol of its trans­for­ma­tion un­der the “Play to Win” strat­e­gy launched un­der CEO Paul Hud­son short­ly af­ter he joined in 2019.

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