All for one: Sanofi unveils modern new corporate brand — and bids adieu to Pasteur and Genzyme names
Sanofi is raising its umbrella — its umbrella brand, that is.
The French pharma today debuts a new corporate brand, logo and purpose tying the company together under a single identity. While the move leaves the well-known Pasteur and Genzyme names behind, the united Sanofi brand is the visual symbol of its transformation under the “Play to Win” strategy launched under CEO Paul Hudson shortly after he joined in 2019.
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