Lung as­so­ci­a­tion calls for more Black Amer­i­cans to join clin­i­cal tri­als in phar­ma-backed ef­fort

The Amer­i­can Lung As­so­ci­a­tion is dou­bling down on ef­forts to en­cour­age more Black Amer­i­cans to join lung can­cer clin­i­cal tri­als.

The new phar­ma-spon­sored “Aware­ness, Trust and Ac­tion” ini­tia­tive aims to put those three words in­to ac­tion with a na­tion­al cam­paign that in­cludes dig­i­tal posts and so­cial me­dia. The first posts are slat­ed to go up on Sat­ur­day, which is Clin­i­cal Tri­als Aware­ness Day.

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