Lung as­so­ci­a­tion calls for more Black Amer­i­cans to join clin­i­cal tri­als in phar­ma-backed ef­fort

The Amer­i­can Lung As­so­ci­a­tion is dou­bling down on ef­forts to en­cour­age more Black Amer­i­cans to join lung can­cer clin­i­cal tri­als.

The new phar­ma-spon­sored “Aware­ness, Trust and Ac­tion” ini­tia­tive aims to put those three words in­to ac­tion with a na­tion­al cam­paign that in­cludes dig­i­tal posts and so­cial me­dia. The first posts are slat­ed to go up on Sat­ur­day, which is Clin­i­cal Tri­als Aware­ness Day.

Unlock this article instantly by becoming a free subscriber.

You’ll get access to free articles each month, plus you can customize what newsletters get delivered to your inbox each week, including breaking news.

SIGN UP LOG IN BECOME A PREMIUM SUBSCRIBER