Amgen delves into relationships and asthma with noted therapist and author
Amgen wants to open up conversations around relationships and asthma, and is enlisting a well-known therapist and author to help. Lori Gottlieb, a New York Times bestselling author and therapist, is leading the discussion in online videos with people living with asthma, offering advice and guidance directly to them as well as on the campaign website.
“The Air Between Us All” campaign was created after a survey Amgen conducted with partner Asthma and Allergy Foundation of America (AAFA) found more than half (56%) of people with asthma don’t share that they have it unless they have to. And while almost half (46%) agreed that asthma can interfere in important moments with significant others, about the same number (47%) felt that family, friends and significant others don’t consider their asthma when planning gatherings.
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