Amgen raises ‘bad’ cholesterol concerns in campaign with American Heart Association
Almost half (47%) of heart attack and stroke survivors don’t know their LDL or “bad cholesterol” number. That’s according to a recent American Heart Association (AHA) survey by The Harris Poll, which also found that 70% of the same group doesn’t know that LDL is commonly called “bad cholesterol.”
However, AHA thinks they should. So it’s teaming up with Amgen as sponsor on a new campaign to educate people about LDL, which stands for low-density lipoprotein cholesterol, and encourage them to work to lower their levels. The “Lower Your LDL Cholesterol Now” effort includes a website, social media and digital assets explaining LDL and its importance.
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