Amgen's Twitter campaign #DearAsthma inspired thousands of people to express struggles and frustrations with the disease

Am­gen’s #Dear­Asth­ma spon­sored tweet lands big on game day, spark­ing thou­sands to re­spond

Am­gen want­ed to know how peo­ple with asth­ma re­al­ly felt about dai­ly life with the dis­ease. So it bought a pro­mot­ed tweet on Twit­ter not­ing the not-so-sim­ple re­al­i­ties of life with asth­ma and end­ed the post with a #Dear­Asth­ma hash­tag, a mega­phone emo­ji and a re-tweet but­ton.

That was just over one week ago and the re­spons­es haven’t stopped. More than 7,000 posts so far on Twit­ter replied to #Dear­Asth­ma to de­tail strug­gles of dai­ly life, ex­press­ing hu­mor, frus­tra­tion and some­times anger. More than a few f-bombs have been typed or gif-ed in re­ply to com­mu­ni­cate just how much many peo­ple “hate” the dis­ease.

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