Amgen's Twitter campaign #DearAsthma inspired thousands of people to express struggles and frustrations with the disease
January 25, 2022 12:34 PM EST
Pharma
Marketing

Am­gen’s #Dear­Asth­ma spon­sored tweet lands big on game day, spark­ing thou­sands to re­spond

Beth Snyder Bulik

Senior Editor

Am­gen want­ed to know how peo­ple with asth­ma re­al­ly felt about dai­ly life with the dis­ease. So it bought a pro­mot­ed tweet on Twit­ter not­ing …

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