Patients reveal their personal cancer perspectives in Amgen's unscripted video series. (Amgen Oncology)

Am­gen cen­ters can­cer pa­tients’ voic­es in new YouTube se­ries

In Am­gen’s new on­col­o­gy video se­ries, pa­tient Gi­na calls her col­orec­tal can­cer di­ag­no­sis “the best worst thing that’s ever hap­pened to me.” She goes on to talk about her Stage IV di­ag­no­sis and ini­tial, ter­mi­nal prog­no­sis four years ago, but al­so de­scribes her strong fam­i­ly sup­port sys­tem and a group cre­at­ed by her hus­band around a heal­ing star theme.

Gi­na is one of sev­en “Pa­tient Points of View” in Am­gen On­col­o­gy’s new YouTube se­ries, de­but­ing to­day, and an ex­am­ple of the per­son­al, forth­right and un­script­ed per­spec­tives each per­son of­fers. The un­brand­ed cam­paign in­cludes peo­ple with non-small cell lung can­cer, small cell lung can­cer and gas­tric can­cer as well. Am­gen’s goal is to “give them the mi­cro­phone” to tell their sto­ries for self-em­pow­er­ment, but al­so for em­ploy­ees and oth­ers who can learn from them, said Michelle Car­ril­lo, ex­ec­u­tive di­rec­tor of ad­vo­ca­cy at Am­gen. Sev­er­al of the videos in­clude Am­gen re­searchers who talk about their work and hopes for cre­at­ing trans­for­ma­tive med­i­cines.

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