Bold graphics and simple messages in Horizon's thyroid eye disease awareness campaign are striking a chord with patients.
An eye, 15 seconds and striking animation: How Horizon's thyroid eye disease campaign hit home with patients
In Horizon Therapeutics’ TV ads for thyroid eye disease awareness, a single animated eye dominates the screen. Sometimes the eye is red or bloodshot, while other times, it’s watery or pulsating. What the ads all have in common, though, is that each one is bright, simple, and, yes, eye-catching.
The commercials do more than just grab scrolling viewers’ attention. The work has resonated broadly with people who have been diagnosed with thyroid eye disease (TED), said Libby Wlochowicz, Horizon senior director of consumer and patient marketing.
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