Nancy Phelan, Indegene SVP
August 31, 2022 02:40 PM EDTUpdated October 20, 12:14 PM
Pharma
Marketing

An­nu­al brand plan­ning un­der­way, but it’s about time for a dis­rup­tion, says for­mer Big Phar­ma com­mer­cial leader

Beth Snyder Bulik

Senior Editor

It’s the most won­der­ful time of the year — for me­dia plan­ners that is. The an­nu­al ad strat­e­gy and brand plan­ning for next year are in …

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