Phathom’s first campaign for Voquezna adds a superhero character, a cheeky tagline and telemedicine.
Phathom’s first campaign for acid blocker Voquezna is the latest to use telehealth to reach potential patients directly
Phathom Pharmaceuticals today debuted its first effort for erosive esophagitis treatment Voquezna with a splashy direct-to-consumer campaign including a telehealth option.
The “Kick Some Acid …
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