Phathom’s first campaign for Voquezna adds a superhero character, a cheeky tagline and telemedicine.

March 26, 2024 11:06 AM EDTUpdated March 27, 06:20 AM

Phathom’s first campaign for acid blocker Voquezna is the latest to use telehealth to reach potential patients directly

Beth Snyder Bulik

Senior Editor

Phathom Pharmaceuticals today debuted its first effort for erosive esophagitis treatment Voquezna with a splashy direct-to-consumer campaign including a telehealth option.

The “Kick Some Acid …

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Phathom’s first campaign for acid blocker Voquezna is the latest to use telehealth to reach potential patients directly

Beth Snyder Bulik

Senior Editor

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Phath­om’s first cam­paign for acid block­er Vo­quez­na is the lat­est to use tele­health to reach po­ten­tial pa­tients di­rect­ly

Beth Snyder Bulik

Senior Editor

Sign up to read this article for free.

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Phathom’s first campaign for acid blocker Voquezna is the latest to use telehealth to reach potential patients directly

Among pharma CEOs, the IRA now and the IRA later get very different reactions

Bristol Myers restarts radiopharmaceutical Phase 3 trial, but delays readout by one year

Updated: With cost-cutting underway, Bristol Myers raises guidance, touts Phase 3 win and scraps another

Andrew Left, short seller who campaigned against Valeant, is accused of fraud by SEC

European drug regulator rejects Alzheimer's drug Leqembi, citing safety concerns

Critical Junctures in Gene Therapy Clinical Material Manufacturing: Where Do I Start? And Will It Work?