AppliedVR is betting a new study could strengthen the case for insurance coverage of its VR chronic pain treatment
(This story is from our new Health Tech newsletter. If you’d like to sign up, just click here.)
Matthew Stoudt knows he has his work cut out for him when it comes to pitching his company’s approach to treating chronic low back pain with virtual reality.
Digital therapeutics, which rely on software to use new approaches to treat different conditions, have stumbled in the last year. Pear Therapeutics, which made a treatment for substance use disorder, went bankrupt in April, and Akili Interactive in September pivoted away from its prescription digital therapeutics model for ADHD treatment to focus on non-prescription subscribers. Using apps instead of pills to treat medical conditions hasn’t received the insurance coverage needed to make digital therapeutics a sustainable business.
Unlock this article instantly by becoming a free subscriber.
You’ll get access to free articles each month, plus you can customize what newsletters get delivered to your inbox each week, including breaking news.