How clin­i­cal tri­al ad­ver­tis­ing went from old-school tac­tics to splashy strate­gies to com­pete in a fierce mar­ket

Ear­ly in his ca­reer, Vlad Coric re­mem­bers tack­ing up fly­ers on col­lege cam­pus­es to re­cruit par­tic­i­pants for clin­i­cal tri­als. Stu­dents could tear off a pa­per …

Sign up to read this article for free.

Get free access to a limited number of articles, plus choose newsletters to get straight to your inbox.

SIGN UP LOG IN BECOME A PREMIUM SUBSCRIBER