January 18, 2022 06:55 AM ESTUpdated 07:30 AM
Pharma
Marketing

Ar­genx de­buts first DTC for myas­the­nia gravis med Vyv­gart even as MG com­mu­ni­ty ef­fort con­tin­ues

Beth Snyder Bulik

Senior Editor

In a quick turn to DTC, ar­genx is rolling out its first cam­paign for myas­the­nia gravis med Vyv­gart just a month af­ter FDA ap­proval. …

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