As gen­er­a­tion gaps nar­row from boomers down to Gen Z, phar­ma needs to re­con­sid­er me­dia, re­searcher says

Tech­nol­o­gy gen­er­a­tion gaps are shrink­ing, thanks to the pan­dem­ic. Not on­ly is Grand­pa on Tik­Tok do­ing the Ap­ple­bee’s dance, but new me­dia chan­nel use such …

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