AstraZeneca advances Fasenra's marketing with new campaign that's on TikTok for first time
People living with severe asthma are literally stepping away from social media and into active outdoor lives in AstraZeneca’s newest campaign for its asthma medication Fasenra.
A video optical effect shows people climbing out of their homes into scenes where they are hiking or playing basketball in the “Stepping Back Out” TV, digital and social effort.
The use of scene-changing videos was driven by insights from patients who want to engage in the activities they see on social media while they’re stuck inside feeling sick or worried about asthma triggers, said Matt Gray, AstraZeneca’s executive director of US marketing for Fasenra.
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