Amgen and AstraZeneca are back with new Tezspire ads featuring its animated cast of characters with different asthma triggers.

September 12, 2023 01:11 PM EDTUpdated 03:42 PM

Marketing

AstraZeneca, Amgen debut new Tezspire marketing during September asthma ‘peak week’

Beth Snyder Bulik

Senior Editor

AstraZeneca and Amgen are back with another Tezspire campaign with its collection of animated asthma sufferers, and they’re introducing a new healthcare specialist character. …

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AstraZeneca, Amgen debut new Tezspire marketing during September asthma ‘peak week’

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AstraZeneca, Amgen debut new Tezspire marketing during September asthma ‘peak week’

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Updated: With cost-cutting underway, Bristol Myers raises guidance, touts Phase 3 win and scraps another

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