AstraZeneca, Amgen debut new Tezspire marketing during September asthma ‘peak week’
AstraZeneca and Amgen are back with another Tezspire campaign with its collection of animated asthma sufferers, and they’re introducing a new healthcare specialist character.
The effort is intentionally timed to the third week of September, known as the peak week for asthma symptoms and exacerbations.
The latest “Be You” TV commercial takes a closer look behind the scenes of one favorite character, “Hawk,” the colorful mohawk-wearing punk rocker, and his lifelong struggle with asthma. The new healthcare professional character is “Hana,” meant to model a positive HCP-patient relationship and appearing online in the “find a specialist” section.
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