AstraZeneca's first DTC for its lupus med Saphnelo literally highlights the individual nature of the disease's symptoms.
May 11, 2022 12:29 PM EDT
Pharma
Marketing

As­traZeneca bows first ad cam­paign for lu­pus med Saph­ne­lo, high­lights pa­tients' per­son­al ex­pe­ri­ences

Beth Snyder Bulik

Senior Editor

Lu­pus isn’t fair — and As­traZeneca’s de­but di­rect-to-con­sumer ad cam­paign for Saph­ne­lo wants to let pa­tients know that it un­der­stands. And that it’s here to dis­rupt …

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