In AstraZeneca's latest campaign, wild eosinophils called Phils personify the acting up often seen in uncontrolled asthma

As­traZeneca de­buts an­noy­ing pur­ple ‘Phil’ crea­tures, per­son­i­fied asth­ma eosinophils ‘be­hav­ing bad­ly’

There are some odd-look­ing pur­ple crea­tures lurk­ing around the halls of As­traZeneca late­ly. The “Phil” char­ac­ter cutouts are pur­ple, per­son­i­fied eosinophils with big bug­gy eyes …

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