In AstraZeneca's latest campaign, wild eosinophils called Phils personify the acting up often seen in uncontrolled asthma
AstraZeneca debuts annoying purple ‘Phil’ creatures, personified asthma eosinophils ‘behaving badly’
There are some odd-looking purple creatures lurking around the halls of AstraZeneca lately. The “Phil” character cutouts are purple, personified eosinophils with big buggy eyes …
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