AstraZeneca's latest TV ad for Farxiga and kidney disease shows people living with diabetes and hypertension as potential targets.

January 20, 2023 02:56 PM ESTUpdated 03:53 PM

Marketing

AstraZeneca expands chronic kidney disease 'Target' campaign for Farxiga

Beth Snyder Bulik

Senior Editor

In its latest commercial for Farxiga, AstraZeneca prompts people to ask their doctor for their kidney numbers. But what does that mean? It’s a patient …

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AstraZeneca expands chronic kidney disease 'Target' campaign for Farxiga

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AstraZeneca expands chronic kidney disease 'Target' campaign for Farxiga

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Bristol Myers restarts radiopharmaceutical Phase 3 trial, but delays readout by one year

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