AstraZeneca partnered with Triumph motorcycles to use the classic brand in its latest Fasenra advertising.

May 15, 2023 02:17 PM EDTUpdated 03:47 PM

AstraZeneca changes up asthma campaign, moves to highlight control for hard-to-control subtype

Beth Snyder Bulik

Senior Editor

AstraZeneca is sunsetting Fasenra’s quiet, nature-sounds commercials for new work that aligns its patient and healthcare provider audiences for the first time.

The newly debuted …

Sign up to read this article for free.

Get free access to a limited number of articles, plus choose newsletters to get straight to your inbox.

BECOME A PREMIUM SUBSCRIBER

AstraZeneca changes up asthma campaign, moves to highlight control for hard-to-control subtype

Beth Snyder Bulik

Senior Editor

Sign up to read this article for free.

Director Oligonucleotide R&D

Bachem

Bubendorf, BL, Switzerland

Bluebird bio to sell to investment funds after struggling to make money from gene therapies

CBER's deputy director departs as staff shakeup continues

Eli Lilly stockpiles $548M of oral weight loss drug ahead of launch

Will CRISPR matter?

FDA approves first drug to treat ultra-rare lipid storage disease

Trusted protection: Why the current meningococcal vaccination schedule shouldn’t change without strong evidence

As­traZeneca changes up asth­ma cam­paign, moves to high­light con­trol for hard-to-con­trol sub­type

Senior Editor

Sign up to read this article for free.

Bachem

Bubendorf, BL, Switzerland

AstraZeneca changes up asthma campaign, moves to highlight control for hard-to-control subtype