AstraZeneca partnered with Triumph motorcycles to use the classic brand in its latest Fasenra advertising.

May 15, 2023 02:17 PM EDTUpdated 03:47 PM

AstraZeneca changes up asthma campaign, moves to highlight control for hard-to-control subtype

Beth Snyder Bulik

Senior Editor

AstraZeneca is sunsetting Fasenra’s quiet, nature-sounds commercials for new work that aligns its patient and healthcare provider audiences for the first time.

The newly debuted …

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AstraZeneca changes up asthma campaign, moves to highlight control for hard-to-control subtype

Beth Snyder Bulik

Senior Editor

Sign up to read this article for free.

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As­traZeneca changes up asth­ma cam­paign, moves to high­light con­trol for hard-to-con­trol sub­type

Beth Snyder Bulik

Senior Editor

Sign up to read this article for free.

Among phar­ma CEOs, the IRA now and the IRA lat­er get very dif­fer­ent re­ac­tions

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AstraZeneca changes up asthma campaign, moves to highlight control for hard-to-control subtype

Among pharma CEOs, the IRA now and the IRA later get very different reactions

Bristol Myers restarts radiopharmaceutical Phase 3 trial, but delays readout by one year

Updated: With cost-cutting underway, Bristol Myers raises guidance, touts Phase 3 win and scraps another

Andrew Left, short seller who campaigned against Valeant, is accused of fraud by SEC

European drug regulator rejects Alzheimer's drug Leqembi, citing safety concerns

Critical Junctures in Gene Therapy Clinical Material Manufacturing: Where Do I Start? And Will It Work?