As­traZeneca pulls back the cor­po­rate cur­tain to high­light re­al peo­ple and chat com­plex sci­ence

As­traZeneca is of­fer­ing a look be­hind the phar­ma’s front doors with a new US lead­er­ship pro­file se­ries and an in­side sci­ence ex­plain­er pod­cast.

The on­line ex­ec­u­tive se­ries called “Per­son­i­fied” de­buted last year, but AZ re­cent­ly be­gan pro­mot­ing it on so­cial me­dia. Eight US lead­ers’ sto­ries are now up on the web­site, in­clud­ing US bio­phar­ma busi­ness unit chief Joris Silon and cor­po­rate and gov­ern­ment af­fairs head Christie Bloomquist. The pro­files chron­i­cle the ex­ec­u­tives’ ear­ly lives and in­flu­ences lead­ing them to ca­reers at As­traZeneca.

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