April 14, 2023 02:42 PM EDT
Pharma
Marketing

As­traZeneca’s rare dis­ease group Alex­ion de­buts first-ever TV ad

Beth Snyder Bulik

Senior Editor

Peo­ple walk­ing in the woods, car­ry­ing pack­ages at work and mak­ing din­ner with their kids — Alex­ion’s first-ever TV ad seems like a typ­i­cal phar­ma TV …

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