Avadel launches quick start to narcolepsy drug’s marketing after long road to approval
Avadel Pharmaceuticals fired up its marketing engine and debuted advertising for its narcolepsy drug Lumryz just weeks after its full FDA approval in May. But it wasn’t exactly the quick turn it might seem, as the biopharma was working for months in anticipation after Lumryz’s tentative approval last July.
As chief commercial officer Richard Kim explained, it likely would have taken five to six months to get the campaign launched if Avadel had gotten a fall approval as expected. Still, Avadel used its waiting time wisely to “sharpen its pencils” to prep marketing to get off the ground as quickly as possible.
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