
Bayer gets FDA nod to extend use of popular contraceptive IUD Mirena
Now more than ever, it’s important for women to have options when it comes to contraception, said Bayer’s senior VP and general manager of women’s healthcare John Berrios. The pharma giant’s latest approval for its popular IUD product Mirena should help with that.
Mirena scored an approval on Thursday to prevent pregnancy for up to eight years, extending its use by one year. Regulators based their decision on a Phase III extension trial showing Mirena maintained its efficacy of greater than 99% during years 6 through 8, while exhibiting no new or unexpected safety risks. It’s also approved to treat heavy periods for up to five years.
The move comes as more than a dozen states have banned abortions following the Dobbs v. Jackson Women’s Health Organization decision, and a handful of others seek to do the same.
“As a company, we do not support any steps that take away contraceptive choices, and we truly do oppose any efforts that limit those healthcare options,” Berrios said. “We are for her and we’re going to continue to be, like we have been for the last 61 years.”
Mirena is a hormone-releasing IUD, which is inserted into the uterus during a clinic visit. It was first approved back in 2000 to prevent pregnancies for up to five years, and the approval for seven-year use came last summer. The company also has Kyleena, its low-dose T-shaped device approved back in 2016 to prevent pregnancy for up to five years.
“Having that eight-year indication we really believe gives women what they’re looking for in regards to long-acting birth control,” Berrios said.
Bayer was the first pharma to secure FDA approval for an oral birth control pill in 1960. In 2020, the company launched its “We’re For Her” campaign to expand access to contraception, with the hopes of reaching 100 million women by 2030.
“Over the last few months, with a lot of things in the press, there’s been a lot more people looking and searching for options for birth control. And we believe that the amount of women looking for information has grown,” Berrios said. “Have we seen a significant increase in utilization at this point? No. But I think this is a point where women are really seeking options and that’s our job, is to get the options out.”
Looking ahead, the company is putting more emphasis on social media campaigns, Berrios said, including through work with micro-influencers.
“We really want to be where people are and where they’re seeking information,” he said.