Health and wellness jury president and COO of VMLY&R Chicago Mel Routhier (R) (via Cannes Lions)

Bay­er, GSK's Vi­iV among health and well­ness win­ners at Cannes cre­ativ­i­ty fes­ti­val: #Can­nes­Lions2023

Brands are re­defin­ing what it means to be in the health and well­ness cat­e­go­ry at this year’s Cannes Li­ons ad­ver­tis­ing cre­ative fes­ti­val.

The 37 win­ners …

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