Bay­er, GSK's Vi­iV among health and well­ness win­ners at Cannes cre­ativ­i­ty fes­ti­val: #Can­nes­Lions2023

Brands are re­defin­ing what it means to be in the health and well­ness cat­e­go­ry at this year’s Cannes Li­ons ad­ver­tis­ing cre­ative fes­ti­val.

The 37 win­ners fea­tured a hand­ful of phar­ma and con­sumer health brands, in­clud­ing Bay­er and Vi­iV Health­care, along­side oth­ers such as Adi­das and Span­ish mo­bile phone op­er­a­tor Mo­vis­tar. The Grand Prix win­ner, “The Last Per­for­mance” by Part­ners Life, teamed up with a lead­ing New Zealand mur­der mys­tery show to raise aware­ness for the coun­try’s high rate of un­der­in­sur­ance.

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