Bayer launches its 'Seeing Red' campaign to bring awareness to heavy menstrual bleeding
Bayer launches 'Seeing Red' campaign to raise awareness for Mirena's use in heavy periods
Bayer isn’t trying to make people angry, but it does want them “seeing red” in its latest campaign for its contraceptive Mirena, which can also be used to treat heavy periods.
Heavy menstrual bleeding can put women and girls at a higher risk for health problems, according to the CDC, but many don’t realize their symptoms are abnormal. While it’s typical to lose 2 to 3 tablespoons of blood during an average cycle, women with heavy bleeding can lose twice that amount at 80 ml or more, Bayer said.
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