Bay­er launch­es 'See­ing Red' cam­paign to raise aware­ness for Mire­na's use in heavy pe­ri­ods

Bay­er isn’t try­ing to make peo­ple an­gry, but it does want them “see­ing red” in its lat­est cam­paign for its con­tra­cep­tive Mire­na, which can al­so be used to treat heavy pe­ri­ods.

Heavy men­stru­al bleed­ing can put women and girls at a high­er risk for health prob­lems, ac­cord­ing to the CDC, but many don’t re­al­ize their symp­toms are ab­nor­mal. While it’s typ­i­cal to lose 2 to 3 ta­ble­spoons of blood dur­ing an av­er­age cy­cle, women with heavy bleed­ing can lose twice that amount at 80 ml or more, Bay­er said.

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