March 22, 2022 12:05 PM EDT
R&D
Pharma
Marketing

Big Phar­ma ad spend­ing edges to­ward $7B with Sanofi, Re­gen­eron and No­vo Nordisk lead­ing the way

Beth Snyder Bulik

Senior Editor

Drug­mak­ers spent close to $7 bil­lion on con­sumer ad­ver­tis­ing in 2021. The ex­act fi­nal US me­dia tal­ly – $6.88 bil­lion – is up just slight­ly …

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