Bio­gen's new SMA aware­ness cam­paign in Spain spot­lights the 'in­vis­i­ble' care­givers

A moth­er brush­es her young daugh­ter’s hair in the open­ing of Bio­gen’s short film about spinal mus­cu­lar at­ro­phy (SMA). The girl is shown grow­ing up, swing­ing in the back­yard, get­ting dressed and sit­ting at the break­fast ta­ble eat­ing while an un­seen hand push­es the swing, pulls a sweater straight, whisks eggs and cleans up dish­es.

At the end of the video, the now young woman sits in a wheel­chair get­ting her hair brushed with the same un­seen hand — un­til the cam­era pans to the mir­ror where her now old­er moth­er is vis­i­ble, smil­ing as she brush­es.

Unlock this article instantly by becoming a free subscriber.

You’ll get access to free articles each month, plus you can customize what newsletters get delivered to your inbox each week, including breaking news.

SIGN UP LOG IN BECOME A PREMIUM SUBSCRIBER