Bio­haven rais­es OCD aware­ness us­ing re­al pa­tients in clin­i­cal tri­al ad cam­paign

Bio­haven is look­ing for peo­ple liv­ing with ob­ses­sive com­pul­sive dis­or­der us­ing TV, ra­dio and dig­i­tal ads to find pa­tients for its on­go­ing ob­ses­sive com­pul­sive dis­or­der (OCD) tri­al.

Not un­like many phar­ma com­pa­nies, Bio­haven is seek­ing clin­i­cal tri­al par­tic­i­pants for study — in its case, for an ob­ses­sive com­pul­sive dis­or­der drug can­di­date. How­ev­er, un­like typ­i­cal tri­al re­cruit­ment ads ad­vis­ing peo­ple to call this num­ber or vis­it that web­site, the Bio­haven cam­paign stars re­al OCD pa­tients shar­ing their thoughts, wor­ries and hopes.

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