Biohaven raises OCD awareness using real patients in clinical trial ad campaign
Biohaven is looking for people living with obsessive compulsive disorder using TV, radio and digital ads to find patients for its ongoing obsessive compulsive disorder (OCD) trial.
Not unlike many pharma companies, Biohaven is seeking clinical trial participants for study — in its case, for an obsessive compulsive disorder drug candidate. However, unlike typical trial recruitment ads advising people to call this number or visit that website, the Biohaven campaign stars real OCD patients sharing their thoughts, worries and hopes.
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