Biotech and can­cer cen­ter re­searchers star in Stand Up To Can­cer’s lat­est com­mer­cial

Stand Up To Can­cer’s newest pub­lic ser­vice an­nounce­ment puts the spot­light on can­cer re­searchers, in­clud­ing one from Bolt Bio­ther­a­peu­tics.

Bolt’s chief med­ical of­fi­cer Edith Perez is one of five fea­tured sci­en­tists who talk about their per­son­al “Why?” for do­ing what they do in on­col­o­gy re­search and drug de­vel­op­ment. The “It’s All in the Why” cam­paign is a na­tion­al PSA that be­gins this month and will run for the next year on do­nat­ed me­dia across broad­cast, ca­ble, out-of-home net­works and on dig­i­tal chan­nels.

Unlock this article instantly by becoming a free subscriber.

You’ll get access to free articles each month, plus you can customize what newsletters get delivered to your inbox each week, including breaking news.

SIGN UP LOG IN BECOME A PREMIUM SUBSCRIBER