In a new corporate ad from Boehringer Ingelheim, a patient living with chronic disease named 'Walter' gets ready for his first party 'in years' (via website)
October 30, 2023 02:41 PM EDTUpdated 05:34 PM
Pharma
Marketing

Boehringer In­gel­heim pledges ‘Life for­ward’ with new cor­po­rate brand­ing

Beth Snyder Bulik

Senior Editor

Boehringer In­gel­heim is go­ing green — with a new bright­ly-col­ored lo­go and re­vamped cor­po­rate palette as part of a broad­er cor­po­rate re­brand. The up­date in­cludes a …

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