Bristol Myers' latest campaign for combo drug Opdualag emphasizes that the two immunotherapies work 'side by side.'

Bris­tol My­ers de­buts first Op­du­alag cam­paign, adds to its two-com­bo can­cer drug mar­ket­ing

Bris­tol My­ers Squibb’s first cam­paign for Op­du­alag marks a sec­ond stake in the ground for the bio­phar­ma. The new work is its sec­ond im­muno-on­col­o­gy com­bo …

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