BMS' debut DTC campaign for psoriasis drug Sotyktu includes a TV ad, which ran on the Grammys, showing confident patients.

February 6, 2023 03:28 PM ESTUpdated 05:48 PM

Marketing

Bristol Myers debuts first psoriasis drug ad on Grammys, leading chorus of pharma brands

Beth Snyder Bulik

Senior Editor

Bristol Myers Squibb debuted its psoriasis med on one of the few remaining big mainstream TV stages on Sunday night. Its first direct-to-consumer campaign for …

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Bristol Myers debuts first psoriasis drug ad on Grammys, leading chorus of pharma brands

Beth Snyder Bulik

Senior Editor

Sign up to read this article for free.

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Bris­tol My­ers de­buts first pso­ri­a­sis drug ad on Gram­mys, lead­ing cho­rus of phar­ma brands

Beth Snyder Bulik

Senior Editor

Sign up to read this article for free.

Among phar­ma CEOs, the IRA now and the IRA lat­er get very dif­fer­ent re­ac­tions

Bris­tol My­ers restarts ra­dio­phar­ma­ceu­ti­cal Phase 3 tri­al, but de­lays read­out by one year

Up­dat­ed: With cost-cut­ting un­der­way, Bris­tol My­ers rais­es guid­ance, touts Phase 3 win and scraps an­oth­er

An­drew Left, short sell­er who cam­paigned against Valeant, is ac­cused of fraud by SEC

Eu­ro­pean drug reg­u­la­tor re­jects Alzheimer's drug Leqem­bi, cit­ing safe­ty con­cerns

Crit­i­cal Junc­tures in Gene Ther­a­py Clin­i­cal Ma­te­r­i­al Man­u­fac­tur­ing: Where Do I Start? And Will It Work?

Bristol Myers debuts first psoriasis drug ad on Grammys, leading chorus of pharma brands

Among pharma CEOs, the IRA now and the IRA later get very different reactions

Bristol Myers restarts radiopharmaceutical Phase 3 trial, but delays readout by one year

Updated: With cost-cutting underway, Bristol Myers raises guidance, touts Phase 3 win and scraps another

Andrew Left, short seller who campaigned against Valeant, is accused of fraud by SEC

European drug regulator rejects Alzheimer's drug Leqembi, citing safety concerns

Critical Junctures in Gene Therapy Clinical Material Manufacturing: Where Do I Start? And Will It Work?