Bristol Myers' new 'My Camzyos Moment' TV ad will feature real patients, beginning with Mike.
January 25, 2024 03:06 PM ESTUpdated 06:30 PM
Pharma
Marketing

Bris­tol My­ers de­buts first TV ad for heart con­di­tion drug Camzyos

Beth Snyder Bulik

Senior Editor

Bris­tol My­ers Squibb is boost­ing brand aware­ness for its hy­per­trophic car­diomy­opa­thy drug Camzyos in a new TV cam­paign. The drug’s first-ever com­mer­cial de­buted this week …

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