Bristol Myers' new 'My Camzyos Moment' TV ad will feature real patients, beginning with Mike.

Bris­tol My­ers de­buts first TV ad for heart con­di­tion drug Camzyos

Bris­tol My­ers Squibb is boost­ing brand aware­ness for its hy­per­trophic car­diomy­opa­thy drug Camzyos in a new TV cam­paign. The drug’s first-ever com­mer­cial de­buted this week with Mike, a pa­tient di­ag­nosed with ob­struc­tive HCM who is tak­ing the drug, talk­ing about his re­turn to hik­ing on a fa­vorite trail.

The cam­paign is called “My Camzyos Mo­ment” and is shot in black and white with hints of the brand’s blue col­or through­out. In the TV ad, the blue high­lights Mike’s back­pack, a flower and the Camzyos brand name in the cor­ner of the screen.

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