Bristol Myers debuts first TV ad for heart condition drug Camzyos
Bristol Myers Squibb is boosting brand awareness for its hypertrophic cardiomyopathy drug Camzyos in a new TV campaign. The drug’s first-ever commercial debuted this week with Mike, a patient diagnosed with obstructive HCM who is taking the drug, talking about his return to hiking on a favorite trail.
The campaign is called “My Camzyos Moment” and is shot in black and white with hints of the brand’s blue color throughout. In the TV ad, the blue highlights Mike’s backpack, a flower and the Camzyos brand name in the corner of the screen.
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