Bris­tol My­ers Squibb, Pfiz­er re­new ap­peal for heart symp­tom checks in ‘No Time to Wait’ cam­paign

Bris­tol My­ers Squibb and Pfiz­er are en­cour­ag­ing peo­ple to take heart and stroke symp­toms se­ri­ous­ly — re-up­ping their aware­ness cam­paign for a sec­ond run.

A new TV ad, along with ra­dio, dig­i­tal and so­cial me­dia, take up the “No Time to Wait” mes­sage about atri­al fib­ril­la­tion again in part­ner­ship with more than a dozen ad­vo­ca­cy or­ga­ni­za­tions.

In the first new TV ad from the Bris­tol My­ers Squibb/Pfiz­er Al­liance — the com­pa­ny formed to de­vel­op and mar­ket apix­a­ban, now Eliquis — two ac­tors tell the re­al sto­ries of pa­tients. They de­scribe rac­ing heart or be­ing short of breath while do­ing nor­mal ac­tiv­i­ties. Each then turns to the cam­era and says, “But I didn’t wait.” A re­al physi­cian, car­di­ol­o­gist An­drea Rus­so who al­so ap­peared in the first TV ads, then ex­plains more about the need to talk to a doc­tor about heart symp­toms.

Unlock this article instantly by becoming a free subscriber.

You’ll get access to free articles each month, plus you can customize what newsletters get delivered to your inbox each week, including breaking news.

SIGN UP LOG IN BECOME A PREMIUM SUBSCRIBER