Bristol Myer Squibb/Pfizer Alliance's new tv ad “No Time to Wait” encourages viewers to take heart and stroke symptoms seriously and to not wait to seek out a physician

Bris­tol My­ers Squibb, Pfiz­er re­new ap­peal for heart symp­tom checks in ‘No Time to Wait’ cam­paign

Bris­tol My­ers Squibb and Pfiz­er are en­cour­ag­ing peo­ple to take heart and stroke symp­toms se­ri­ous­ly — re-up­ping their aware­ness cam­paign for a sec­ond run.

A new TV ad, along with ra­dio, dig­i­tal and so­cial me­dia, take up the “No Time to Wait” mes­sage about atri­al fib­ril­la­tion again in part­ner­ship with more than a dozen ad­vo­ca­cy or­ga­ni­za­tions.

In the first new TV ad from the Bris­tol My­ers Squibb/Pfiz­er Al­liance — the com­pa­ny formed to de­vel­op and mar­ket apix­a­ban, now Eliquis — two ac­tors tell the re­al sto­ries of pa­tients. They de­scribe rac­ing heart or be­ing short of breath while do­ing nor­mal ac­tiv­i­ties. Each then turns to the cam­era and says, “But I didn’t wait.” A re­al physi­cian, car­di­ol­o­gist An­drea Rus­so who al­so ap­peared in the first TV ads, then ex­plains more about the need to talk to a doc­tor about heart symp­toms.

Endpoints News

Unlock this article instantly by becoming a free subscriber.

You’ll get access to free articles each month, plus you can customize what newsletters get delivered to your inbox each week, including breaking news.