Bristol Myers Squibb, Pfizer renew appeal for heart symptom checks in ‘No Time to Wait’ campaign
Bristol Myers Squibb and Pfizer are encouraging people to take heart and stroke symptoms seriously — re-upping their awareness campaign for a second run.
A new TV ad, along with radio, digital and social media, take up the “No Time to Wait” message about atrial fibrillation again in partnership with more than a dozen advocacy organizations.
In the first new TV ad from the Bristol Myers Squibb/Pfizer Alliance — the company formed to develop and market apixaban, now Eliquis — two actors tell the real stories of patients. They describe racing heart or being short of breath while doing normal activities. Each then turns to the camera and says, “But I didn’t wait.” A real physician, cardiologist Andrea Russo who also appeared in the first TV ads, then explains more about the need to talk to a doctor about heart symptoms.
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